Design your
Teams, Services & Strategies.

Apply Human-Centered Design Principles to your team, strategies & services.
Join our Design Thinking training courses.

Two persons pasting and writing Post Its on a board

Design how your team works

Apply the principles of Human-Centered Design on your own team: talk through how each team member works best, what strengths each person brings to the team, and how you would want to work together.Learn & apply simple and powerful frameworks from Turning People into Teams which allow your team to Form, Norm, Storm (less) & Perform (better)!

For Who?
Singapore-based new and young managers of small teams (4-8 persons).

What is this?
A one-day workshop to work through how to form and norm your team, and frameworks to resolve storming. Finishes with a session, where each team member articulates personal success & their view of team success.

The workshop by PJ provides a good platform and opportunity for us to understand one another, to see how we can better work together through facilitated and intentional conversations that we wouldn't have done so internally. He was emphatic and guided us to think about how the team could achieve success together.

Xi Hui, Senior Lead, Singapore Global Network

Having a third-party guide and clarify team processes is helpful for gaining insights on better ways of working within a team, by highlighting blind spots and spurring uncomfortable but crucial conversations.

Wong Keng Hui, Head, Singapore Global Network

I think Team Catalysis is helpful for new teams to kickstart a great team forming.

Julie, senior lead in Strategy and User Design, Singapore Global Network

A day well spent, team building, vision-building, identifying our blind spots and producing many ideas how to improve our operations.

Prof Cesar Jung-Harada, SIT

PJ’s session was timely for our team to normalize internal expectations on our culture & processes heading into the New Year. His frameworks, tools & stories were light and relevant. I also appreciated how he leaned in to help synthesise the team’s inputs & discourse throughout the session.

Izumi Tan, Senior Lead, Singapore Global Network

A useful and insightful day to help teams understand how they can build a structure to work together.

Marisa A, Managing Partner & Consultant, The Inceptery.

Pricing

S$2000 (4-9 pax)

A one-day workshop for you & your team, which covers:

  • Team forming & norming, including "what does each person contribute to the team?" & "what does the team value?"

  • Creating team rituals which demonstrate team commitment to the team values

  • How to resolve Storming in the team

  • What success looks like for the team

Pricing

S$5000 (10 -24 pax)

A one-day workshop for you & your team, which covers:

  • Team forming & norming, including "what does each person contribute to the team?" & "what does the team value?"

  • Creating team rituals which demonstrate team commitment to the team values

  • How to resolve Storming in the team

  • What success looks like for the team

Learn to apply Design Thinking Fundamentals

Learn the fundamental principles & techniques in Human-Centered Design by working on a real project together: interview people, synthesize insights, generate "crazy" ideas, and make prototypes to test your ideas!

For Who?
Singapore-based working professionals interested in hands-on learning of design-thinking.

What is this?
A hands-on 4 x 1/2 days course on applying design-thinking fundamentals, where participants will learn by doing. This course is modelled on an in-house EDB training curriculum made from open-source material, covering the “double diamond” design process.
Each half-day training is highly-interactive: there is a short initial download of theory, followed by a hands-on application.
Every afternoon, there is also a 1hr free consultation, which teams can use to consult on applying their learnings to their specific context.

A lady touching a Post It on a phone, while another person records a video & another interviews.
A lady touching a Post It on a phone, while another person records a video & another interviews.

PJ is very knowledgeable in the field of design thinking. His insight, feedback and thought provoking comments have helped us to improve on our project work. His constant reminders on focusing on the user's needs & experiences have been useful in our work as well. The workshop was very hands on and applicable. It was a new and insightful experience. :)

Participant, Applied Design Thinking Fundamentals

The Design Thinking Workshop was really helpful in moving us from our stuck positions and ideas for our team. The hands-on activities and real-world applications helped us innovate and see problems from new perspectives. It also challenge us to step out of our comfort zones. PJ created a collaborative, safe environment, and the discussions were enriched by application to our project and coaching. This workshop equipped us with practical tools and skills to tackle our projects with creativity and renewed energy. Highly recommended!

Jesseln Goh, Clinical Psychologist, Community Psychology Hub

When PJ said he is offering a workshop on applied design thinking (a.k.a toolkit for dealing with unknown unknowns), I immediately raised my hand. It was four mornings of brain-frying fun.During the workshop, one of the key reminders PJ mentioned is the iceberg model. Typically, the events we observe are what happened on the surface level, and we have to keep questioning and questioning till we get to the beliefs/ values level. Asking the right questions is an art — no leading questions, no over-explanation, no looking at any prompt (so that we can keep eye contact with the interviewee).I find this workshop particularly useful for anyone who is in corporate planning, organisational transformation, or any function that requires one to toggle between big picture thinking and actionable projects.

Megan Yaqi, Lead (strategy & Planning), taken from her LinkedIn Post

Pricing

S$2000* per person

*Non-profit pricing available: please ask!

A 4 x 1/2-days training workshop for you & your team, which covers:

  • Day 1 – User research: How to conduct qualitative user research interviews, how to ask the right questions, different research methods, building a research plan.

  • Day 2 – Synthesis: How to synthesize research with affinity mapping, building personas, forming problem statements.

  • Day 3 – Ideation: Basic drawing, how to generate ideas, idea generation.

  • Day 4 – Prototyping: what do prototypes prototype? Different prototyping techniques.

  • (Bonus) Optional free 1hr consultation each afternoon, on how to apply each day’s techniques to your particular context

Design Thinking 201: Why Some People Are Your Customers?

What is this?
Understanding your customers is crucial for success in any business.
And design thinking teaches you how to understand your customers.
This 1-day in-person (in SINGAPORE), intermediate, hands-on workshop will dive into techniques which enable you to understand your customers (and non-customers).
The first half of the day focuses on these techniques, applied to a project brief for the whole workshop.
The second half, you will take what you learned and apply your learnings towards a work-project. You will finish the day with a research protocol draft for your work-project.

For Who?
- You need to understand customers and their needs, but you've no idea how to do so: you're an entrepreneur, start-up founder, business development executive, marketer, or you're just generally curious about people.
- You have attended design thinking workshops and training before, and have a rough understanding of design thinking theory. Double Diamond, 5 Steps, you've read them all from HBR. But you've not really been able to put design thinking into practice.
- You struggle with putting design thinking into practice, especially empathy.
- You struggle with the Empathy part of design thinking: you can't help switching into "pitch" mode.

Two groups of two ladies, each sitting side-by-side. One of each pair is talking, while the other is listening intently.

I participated in the "Design Thinking 201" workshop by instructor Peijing recently. The content was comprehensive, instructor was knowledgeable, and we were able to work on research plan for our own problem statement during the workshop.
Highly recommend!

Ying Ting, Assistant Manager, ACRA

It was an interesting and useful course. As I already have some idea of design thinking, this course gave me a chance to get more hands on practice and feedback. I also learnt some new frameworks which I will be able to take back with me to apply to problems at work.

Fiona Lee, senior manager, digital planning & innovation, Acra

Design Thinking 201

S$300 per person

A 1-day training workshop in Singapore**, covering:

  • Techniques which enable you to understand your customers (and non-customers). The first half of the day focuses on these techniques, applied to a project brief for the whole workshop.

  • The second half, you will take what you learned and apply your learnings towards a work-project. You will finish the day with a research protocol draft for your work-project.

Computer screen edge in a meeting room, with people writing in the background

Design your Strategies & Services

Use Human-Centered Service Design principles to tweak your strategies & services.

For Who?
Singapore-based CEOs, startup founders, small business owners, entrepreneurs, corporate venture creators.
Singapore-based team managers who need help to formulate a collective vision & strategy on how to get to their vision.
Or those who are looking to red-team their own assumptions, and who are looking for help to push their teams to think bigger, bolder and crazier.

What is this?
The interventions here will vary to your needs. This can be a visioning workshop, a 5-day design sprint, a leadership offsite, or anything else: it really depends on YOUR context!

For an executive leadership offsite, the session agenda designed towards concrete OKRs and next-steps, which you and your team could take up. Materials and concept prototypes could also be created to spur discussion of possible threats and opportunities.

PJ is an excellent facilitator who has a thread of delivering crucial values of teaming, yet highly adaptable to fit our needs. I enjoyed planning with him for a one day workshop, and our team members left the room learning more about ourselves and the people we work with closely.

Darren, Director, Experience Design, Keppel

PJ is a very competent and likeable facilitator. He shared good insights and was able to harness the team’s energy to draw out useful insights.

Shuwen Koh, Director of Innovation (NUS)

This workshop is a good exercises for team building within big organisation.

YY Huang, Associate Director, NUS Technology Transfer & Innovation

A good workshop to improve the activities in a company.

Dr. Guillermo Corona Aquaculture specialist, NUS Technology Transfer & Innovation

Design Sprint

S$30,000

A 5-day design sprint with you & your team, which could cover:

  • Design research with ~5 persons

  • Synthesis of insights

  • Idea & prototype generation

  • Generating prototypes

  • Testing prototypes with target customers

  • Customer Journey Map working draft

  • Service Blueprint working draft

Design Sprint

S$8,000

A 1-day executive leadership workshop with you & your team, which could cover:

  • Industry scenario planning

  • Red-teaming (how a startup might aim to disrupt you)

  • Click-through Figma prototype of a hypothetical disruption

  • Service roadmap of a possible disruption

Design Sprint

S$5,000

A 1-day visioning workshop with you & your team, which could cover:

  • Frameworks & rituals to help your team norm, storm and perform

  • What success means for you and your leadership team

  • Possible OKRs & KPIs

NOTHING HERE fits your needs?
Feel free to drop me a message through this Contact Form.

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